Our Story

Person pouring tea from a traditional teapot into cups by a campfire in the desert at sunset.

The Heart Behind the Blend: Jordan

Jordan is more than a place, it’s a living story of ancient traditions, warm hospitality, and timeless beauty. From the rose-red city of Petra to the starry silence of Wadi Rum, every corner of Jordan whispers history and connection.

At Turath Coffee, we draw our inspiration from this rich cultural heritage. The rituals of sharing coffee, the rhythm of community, and the warmth of welcoming guests, these traditions are rooted deep in Jordanian life.

Want to explore more about this magical place?

Visit Jordan's Official Tourism Website »

From Roots to Roast: The Story of Turath Coffee

Turath means “heritage” in Arabic and that’s where our journey begins.
As coffee lovers with Jordanian roots, we wanted to create more than just a cup, we wanted to create a cultural experience. Inspired by the rituals of sharing coffee in Bedouin tents and the vibrant cafés of Amman, we founded Turath to bring together heritage, sustainability, and exceptional quality.
Every blend we craft is a bridge: between old and new, between global beans and Jordanian soul, between daily routine and meaningful ritual.

Start Your Journey - Explore Our Coffee